It’s Fresh. It’s Fruity. It’s Frübb.
It’s Fresh. It’s Fruity. It’s Frübb.
- Strategy
- Branding
- Packaging
- Design
- Production
THE CHALLENGE
In a rapidly growing non-alcoholic beverage market, Pit Caribou wanted to launch a ready-to-drink shrub that could stand out in an increasingly crowded category. The challenge: create a desirable, distinctive drink in its own right, rather than simply an alternative to alcohol.
OUR PERSPECTIVE
Rather than focus on what the product isn’t, we chose to celebrate what it is: vibrant, refreshing and full of personality. An approach that moves away from traditional non-alcoholic beverage codes to position Frübb as a brand built around enjoyment and discovery.
THE SOLUTION
We created Frübb from the ground up: the name, brand identity and packaging. Bright colours, expressive graphics and a playful personality give the product a strong shelf presence while reflecting its refreshing, flavourful character. A brand designed to be chosen for what it offers, never for what it replaces.
The best ideas emerge when perspectives come together.
The best ideas emerge when perspectives come together.